The Effects Of The Color Red

Red is the most dominate, striking, powerful and passionate color in the entire spectrum. The more I research about color the more I come to realize how emotive the color is in our minds.

The University of Rochester discovered that when you see the color red their reactions become faster and more forceful.

The color reds effect is deeply routed in our DNA. It’s almost a primitive thing. For example when you blush, your face turns red. It’s also been proven that the first color an infant sees is Red. So it’s hardwired into our brains. I believe it’s a color that is easily recognizable. It has the longest wavelength (380nm) which is also why its the top color on the rainbow.

So whether your ‘seeing red’ or ‘rolling out the ‘red carpet’ know that the color Red demands attention and is to be noticed.